[PDF/Kindle] Not Born Yesterday: The Science of Who We Trust and What We Believe by Hugo Mercier

Not Born Yesterday: The Science of Who We Trust and What We Believe. Hugo Mercier

Not-Born-Yesterday-The-Science.pdf
ISBN: 9780691198842 | 384 pages | 10 Mb

• Not Born Yesterday: The Science of Who We Trust and What We Believe
• Hugo Mercier
• Page: 384
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780691198842
• Publisher: Princeton University Press

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Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures—when we accept false confessions, spread wild rumors, or fall for quack medicine—are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.

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New Scientist. "[Not Born Yesterday] will be of interest to anyone who wonders how to trust what people say and do, especially in the digital, free-for-all age of unfettered, often suspect, information. The breadth and depth of research studies presented by Mercier will be especially appealing to science aficionados."— Is Everyone But You a Dupe?. Review of Not Born Yesterday
Review of Not Born Yesterday: The Science of Who We Trust and What In these cases, they are really signaling something other than belief. Not Born Yesterday: The Science of Who We Trust and What
That is, that people are too trusting. In his book Not Born Yesterday: The Science of Who We Trust and What We Believe, Hugo Mercier takes  Not Born Yesterday : The Science of Who We Trust and - Hive
Not Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. Not Born Yesterday: The Science of Who We Trust and What
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